MTV X MUSKETON

MTV asked me to team up on a project to get people to become more creative without the fear of the white canvas. 

We developed a simple tool that gave people the power to create smartphone cases based on Musketon designs.

This National Campaign was launched in 2014 and had both on- and offline media coverage.

THOUSANDS OF CASES WERE CREATED OVER A FEW WEEKS.

IN ORDER TO GET YOUR CASE PRINTED, YOU just had to make sure to get the most likes on Facebook. Every single day we picked the cases with the most likes, printed them and shipped them. For free!

Below you find the commercial that aired on national television and in theaters to promote the campaign.